After over a decade since their last full-length album, The Ataris returned with their new single, Car Song, and they have now shared a cinematic video to accompany the track that blends pop culture and nostalgia with a playful homage to Breaking Bad. The video kicks off with frontman Kristopher Roe arriving at an Airbnb hosted by none other than Walter White‘s family. A sign reads, “Make yourself at home, but whatever you do, don’t go in the garage!” Naturally, Roe ignores the warning and makes off with the original Volvo driven by Walter White in the final episode of Breaking Bad, and takes it on a chaotic joyride. The story escalates with a traffic stop by a cop, played by longtime Ataris producer Bob Hoag, and a surprise discovery of blue meth in the trunk. Just as things seem lost, a shadowy Walter White lookalike swoops in, stealing back the Volvo and disappearing into the desert.

The inspiration for the song and the video’s surreal concept came from a real-life piece of Breaking Bad history: Roe purchased Walter White‘s actual Volvo from the show’s assistant director and later traded it to producer Bob Hoag in exchange for studio time. Amid the nostalgia and playful storytelling, Car Song carries a deeply personal meaning, it’s dedicated to Roe’s late father, William Roe, who passed away in 2014 from complications related to alcoholism. That connection inspired a profoundly unique tribute: Roe had some of his father’s ashes embedded in a limited-edition vinyl pressing of Car Song. In honor of William Roe, a portion of proceeds from the Car Song 7-inch vinyl will benefit Shatterproof, a nonprofit dedicated to ending addiction. The Car Song is also available for pre-order on 7 inch vinyl via Double Helix Records.

We had a great time filming the video for Car Song, it was a really fun day with old friends and lots of great memories were made. I like to say that Walter White’s Volvo was the catalyst for ‘Car Song’ and the new album it all just came together from there, and now, here we are. I’ve always been so lucky to have my dad’s unwavering support for The Ataris. He wasn’t just a fan, he was a fixture of our community. He would often interact with fans on the band’s message board, film live sets, and share them with everyone, everyone knew him. He was a huge part of the band’s journey. When I read about a service that would press a loved one’s ashes into vinyl, it instantly hit me. What better way to honor my dad than making him a permanent part of the music he always loved? It felt like the most meaningful tribute I could give him.” (Kristopher Roe)

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