Up The Packet: One Man’s Crisp Odyssey is one man’s journey through rock n’roll and eating crisps, the book was compiled by former NME journalist, Fierce Panda Records head honcho, all round indie rock legend, and crisp packet collector Simon Williams. Since 1977, Simon has amassed more than 8,000 crisp packets. They are all empty, they all live in shoeboxes, and they are all different. Apart from the swapsies. Up The Packet: One Man’s Crisp Odyssey is a tale about those crisp bags and their amazingly zinging innards: from the Tayto potato to the Spudos spud; from the wartime birth of Golden Wonder to the 1990s stock & awe of Walkers; from the ’70s kid-friendly frenzy to the growth in grown-up snacks and into the indie credibility revolution. It takes the reader on a crunchy cultural journey through the entire history of the potato crisp, packed with solid packet factettes and frankly wild snacking theories. Oh, and it delivers some fabulous new full colour pictures of crisp bags through the past 50 years in the Don’t Look Bag In Anger pull-out photo spread.
But that isn’t all, because Up The Packet: One Man’s Crisp Odyssey packs in a heap of music references, as you may or many not expect from a book title which riffs on the The Libertines‘ debut album. Who is a Soho Salad? Why is Motörhead‘s Backstage Buffet? What is Kid Jensen? Where is the actual epicentre of the actual crispy rock’n’roll universe? Is there parking?? Will there be snacks??? The fashions, the fads, the songs, the TV ads, the crazy flavourings and the hazy lost favourites and, of course, the long and fact-finding road from Smiths‘ Salt’n’Shake to Splodgenessabounds, Up The Packet: One Man’s Crisp Odyssey is a crisp-lover’s paradise in rock’n’rolling form for crisp lovers, collectors, nostalgia geeks, and fans of retro graphic design. Up The Packet: One Man’s Crisp Odyssey will be released on May 14th and can be pre-ordered via Damaged Goods Books.
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